When Toyota realized early in the 21st century that it was losing market share in the younger demographic due to a stodgy image, the company went to the drawing board and came up with the Scion brand. The first Scions, the xA and xB models, were introduced for the 2004 model year. Both the xA and xB were immediate hits, snapped up by young buyers looking for high-quality, fun and affordable wheels.
The funky styling of the Scions provided a lot of passenger and cargo room for the cars’ small footprints. They also appealed to the youth market with flashy sound systems and a lot of dealer-supplied accessories.
The following year (2005), the Scion brood grew to include the tC. This compact but sporty coupe offered more performance relative to its older siblings, thanks largely to a more powerful engine. The xA has since been replaced by the xD, which carries on the quirky and customizable spirit of its predecessor.
In the interest of keeping things simple, Scions typically come in only one trim level. However, buyers have the option of customizing their scions with a ton of dealership-provided accessories. So far, a simple and well-equipped model lineup, no-haggle pricing and a variety of dealer options have combined to make the Scion brand popular with younger American consumers.